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1 brand identity
identité f de marque -
2 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
3 carry
carry [ˈkærɪ]a. ( = bear, transport) [person] porter ; [vehicle] transporter• this ship carries coal/passengers ce bateau transporte du charbon/des passagersb. ( = have on one's person) [+ identity card, documents, money] avoir sur soi ; [+ umbrella, gun, sword] avoirc. [+ disease] être porteur ded. [+ warning, notice] comportere. ( = involve) [+ risk, responsibility] comporterf. [+ goods] vendreg. [+ sound] conduireh. ( = win) remporteri. to carry o.s. se tenirj. [newspaper] [+ story] rapporter• the papers all carried a photograph of the explosion la photo de l'explosion était dans tous les journauxk. ( = be pregnant with) attendre[voice, sound] porter3. compounds• what a carry-on (about nothing)! que d'histoires (pour rien) ! (inf) adjective, noun also carry-on luggage bagage à main ► carry-out noun ( = food) plat m à emporter ; ( = drink) boisson f à emportera. [+ thing] emporterb. (figurative)[+ thing] emporter ; [+ prizes, honours] remporter• carry on! continuez !• carry on with your work! continuez votre travail !b. ( = continue) continuera. [+ thing] emporter ; [+ person] emmenerb. ( = put into action) [+ plan, order] exécuter ; [+ experiment, search, investigation] faire[+ plan] mener à bonne fin* * *['kærɪ] 1. 2.transitive verb1) porter [bag, shopping, load, news, message] (in dans; on sur)to carry something up/down — porter quelque chose en haut/en bas
to carry something in/out — apporter/emporter quelque chose
to carry cash/a gun — avoir de l'argent liquide/un revolver sur soi
to carry something too far — fig pousser quelque chose trop loin
2) [vehicle, pipe, wire, vein] transporter; [wind, tide, current, stream] emporterto be carried on the wind — être porté or transporté par le vent
3) ( feature) comporter [warning, guarantee, report]; porter [symbol, label]; publier [advert]4) ( entail) comporter [risk]; être passible de [penalty]5) (bear, support) [bridge, road] supporter [load, traffic]6) ( win) l'emporter dans [state, constituency]; remporter [battle, match]7) Medicine être porteur/-euse de [disease]8) ( be pregnant with) [woman] être enceinte de [girl, twins]; [animal] porter [young]9) Commerce (stock, sell) faire [item, brand]10) (hold, bear) ( permanently) porter [tail, head]11) Mathematics retenir [one, two]3.intransitive verb [sound, voice] porter4.Phrasal Verbs:- carry on••to get carried away — (colloq) s'emballer (colloq), se laisser emporter
См. также в других словарях:
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